Super Bowl ads usually resonate brands with broad appeal and long histories, to better connect with the large audiences that watch the game each year. This years Super Bowl XLV will include ads from brands that have been in the industry for over 125 years: Chevrolet, Coca-Cola, Mercedes-Benz, and Stella Artois.
That doesn’t mean that you should be afraid to promote your brand whether it is a startup or not. This year, Groupon–the seller of digital coupons that started in November 2008–will be holding a spot as well. They hope that this will help build awareness for the brand.
Exposing a brand is very important; the more exposure, the better. If you aspire to be one of these companies, don’t be afraid to give it a shot. What do you think – can first time advertisers compete effectively?
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Author: Marina Kaljaj and Eric Swenson