Think the Design of your Website isn’t important?

Gawker Media is blog network and media company run by Nick Denton out of New York. Gawker is the parent company of many successful blog producers, including Lifehacker, Gizmodo, and Kotaku.

Recently, the Gawker network issued a redesign of many of these sites. They released this video touting the features and advantages of the redesign:

Despite the claims in the video, the redesigns (thus far) have not been effective. Here is a breakdown of the users immediately following the re-launch:

It goes without saying that there was a substantial drop. Many users are skeptical about the new sites, but one thing is certain: design matters. Design, paired with usability, can dramatically affect the flow of traffic on and off a site. Content is certainly a priority, but when you have an established user base, people are only going to keep coming back if clarity and functionality are fun, friendly, and intuitive.

Author: Eric Swenson

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