How Are Big Names Reaching Out for Japan Relief Efforts?

An earthquake with a magnitude of 8.9 hit Japan at 2:46 pm on March 11, 2011. This was followed by a tsunami of about 33 feet, which completely wiped towns off the map. Thousands of people are dead, and many more are still missing or injured. Millions of people have been affected by the disaster, and the death toll is increasing each day.

What has been done so far? Many organizations have created ways to help with disaster relief efforts in Japan. The organizations below are helping to provide aid after the disaster, showing that in this new era, social media and digital marketing are helping to increase donations:

• Red Cross has been promoting the use of its existing short code, 90999, and keyword, REDCROSS, as a way to donate $10 via text message.

• A promoted Twitter trend, #HelpJapan, was donated by Twitter itself.

• The Kraft Foods Foundation said it is donating $200,000.

• Apple has set up a page in its iTunes store that allows users to contribute anything between $5 and $200.

• The New York Yankees donated $100,000.

• Procter & Gamble Co. said it has committed up to $1.2 million.

• Lady Gaga designed a charity bracelet that says in English and in Japanese, “We pray for Japan.” The money will all go to the relief efforts in Japan.

• Sony Corp. said it will donate $3.6 million.

• Nintendo said it will donate $3.6 million, Namco Bandai is donating $1.2 million, and Sega is donating $2.4 million.

• Coca-Cola Co. is giving $7.3 million in cash and product donations.

• Two major wireless carriers, AT&T and Verizon, are offering free calls and text messages to Japan for a limited time. Verizon is also offering subscribers temporary free access to TV Japan, a 24-hour Japanese news channel.

• McDonald’s Corp. will donate $2 million.

• Edward Norton’s philanthropy startup has created a relief page with the goal of $15,000 in donations.

• Public-relations firm Edelman said it has set up a matching Edelman Foundation employee contribution fund through the Red Cross.

Author: Marina Kaljaj


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