On February 28, 2011, AT&T Advanced Ad Solutions announced a new advertising product called ShopAlerts. The announcement is the first by any US mobile carrier for location-based, opt-in advertising. AT&T will release the service in New York, Los Angeles, Chicago, and San Francisco.
The technology is rather simple. AT&T draws a geo-fence around a particular area, and once a customer who has opted in enters this area, he or she receives an offer, presumably via text. The same geo-fence principles have been available in smartphone apps since the introduction of GPS into handhelds to remind users of particular tasks to complete when in a specific area or to automatically check in to Foursquare to overthrow the current ”mayor.”
Big-name brands––HP, Kmart, JetBlue, and SC Johnson, among others––are behind this initial push. These same big brands, which already have strong social media presences, will now be able totarget the eyeballs and wallets of densely populated US cities.
How will this new technology further muddy the advertising waters?
To opt in to AT&T ShopAlerts, click here.
Full AT&T Press Release
Author: John Carew