Augmented Reality: The Visual Leaps and Bounds of Marketing

What used to cost millions of dollars for the video and film elite to create can now be widely produced and accessed by those with the right resources.

Augmented reality, which uses computer-generated overlays to augment a live view of a physical environment, continues to make serious headway in the marketing world. Brands are developing fun and innovative ways of communicating with their consumers. If you can get your consumers to actually enjoy shopping for your product, then in my opinion you’re really on to something. Take a look below at a few great video examples of augmented reality put to use.

Need a new watch? Try one on from the comfort of your couch.

 

House hunting?

 

Don’t know how to change the oil in your new BMW?

 

And, of course, need a beer?

 

Author: Eric Swenson

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