After seven years of working together, Burger King and MDC Partners-owned agency Crispin Porter & Bogusky are going their separate ways. There is no explanation for the split!
A joint statement announced: “Burger King Corp. and Crispin Porter & Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future.”
Crispin Porter & Bogusky and Burger King made many provocative campaigns that helped bring in a new era of advertising. The approach, however, never quite proved its worth. Burger King has been cutting back on its marketing budget slightly over the past three years. It spent $301 million on domestic measured media in 2010, down from $308 million in 2009 and $327 million in 2008. Also, the company recently reported a 3.7 percent downturn in global same-store sales for the fourth quarter, including a 5.8 percent drop at its stores in the United States and Canada.
Did Burger King’s ad agency change come as a result of slow sales? While Burger King searches for a new agency to replace Crispin Porter & Bogusky, its lead creative shop since 2004, enjoy Crispin’s 15 best campaigns for Burger King.
Author: Marina Kaljaj