Last week, the Advertising Specialty Institute (ASI) promotional show made its annual stop at the Jacob Javits Center, just a few blocks from Vanguard’s NY office. The ASI is one of the largest associations for the promotional products industry. Giving promotional products is an easy, inexpensive way for organizations to reward customers with items that have their branding on them.
The ASI holds several shows in different cities across the country to keep everyone in the industry clued in on what businesses are using to promote themselves. Vanguard Direct has been in the promotional products business for most of the last decade, and we are still growing.
Since we strive to stay on the cutting edge of all facets of our business, we send people to this show every year to stay up to date on the latest trends. From traditional items like mugs and stickers to more unusual items like temporary tattoos, there were products at the ASI show for every business.
This is a great way for Vanguard’s employees to be able to come back to our clients with the most in-demand items or to come up with new, unique ways to advertise their organizations. Vanguard Direct has a fully staffed promotional department, and this is one of the many things we do to maintain our expertise.
How is your organization using promotional products to promote itself?