We have previously discussed how vital continuing education is at Vanguard Direct. Our company takes pride in our staff’s continuing education, and we make it a priority in our everyday work environment. Our staff has been attending the Print Services & Distribution Association (PSDA)’s conferences for over 10 years.
Last year’s PSDA show focused on the industry’s need for transformation, from repositioning the marketing services arena to riding the digital wave by learning about technological advances such as QR codes and social media. Our team attended a variety of breakout sessions to learn and brainstorm about the newest print, technical, and green trends.
In 2010, we also attended the keynote address by Jeffrey Hayzlett. Hayzlett explained how he helped transform Kodak from a company on the verge of failure to a thriving business––one of the greatest turnarounds in financial history. We learned that when a business gets back to its core––which includes re-evaluating the company’s focus, accountability, simplicity, and trust––that’s when it succeeds. This is why we value the education offered at the PSDA show and why we will be returning for another year.
The PSDA’s 2011 show is coming up in Chicago from May 17 through May 19. Once again, we are preparing a team to represent Vanguard Direct. Our own contributing blogger Dustin Hill will be attending, and with three days of education and an estimated 200 exhibitors showcasing the latest products and services in the industry, the 2011 Print Solutions Conference and Expo is sure to be a great place for continued education for employees. This year, the PSDA show features interactive workshops focusing on topics that are highly relevant to the community: Using Mobile Marketing to Drive Print Sales, Building a Winning Cross-Media Campaign, Using Social Media to Grow Your Business, and 1:1 Marketing Solutions! Stayed tuned to get a full report from Dustin Hill in May.
Authors: Stephanie Huston & Dustin Hill