Zoove or QR Codes?

What do you think about QR codes?

Even though magazines and marketers really love them, Ad Age reporter Kunur Patel claims that QR codes are just a waste of time. There are far too many steps, she says: To scan a QR code, you have to carry the right phone with the right camera, be connected to the Internet, and have downloaded one of the many QR-scanning apps out there.

There is no doubt, however, of QR codes’ popularity. Note that major companies such as Miller Lite, Home Depot, Macy’s, and Post Cereals have recently launched QR campaigns. Securing a coupon, deal, or discount is one of the main reasons cited by consumers for scanning a QR code.

Other uses of a QR code are:

– Accessing additional information
– Entering a sweepstakes
– Signing up for more information
– Accessing various videos

It’s true: Consumers want instant access to information, and QR codes are being used to give it to them. The ability of QR codes to connect people to a brand and to multimedia digital content is very useful for businesses and consumers alike. Now, I wonder: Why put so many QR codes on the subway platforms where there is no Internet? Are QR codes really a waste of time?

Enough about QR codes. Ever heard of Zoove?

Thanks to Zoove, you can connect with people––anytime, anywhere, on any mobile phone. It works using an exclusive registry of vanity StarStar Numbers. With a StarStar Number (a short string of numbers or letters preceded by **), consumers basically call the name of the brand they see being promoted. The brand’s mobile app, website, coupons, videos, and possibly more are then directly pushed to the customer’s mobile phone. StarStar Numbers work as part of any marketing campaign that features the more traditional billboards, print ads, TV and radio commercials, online ads, and more.

Just like QR codes, Zoove provides the mobile connection brands are seeking as well as the capability to measure the results instantly. So what’s it going to be, Zoove or QR codes?

Author: Marina Kaljaj

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