Does advertising work? Do ads inspire purchases?
Strong and strategic advertising must capture the attention of the audience, be understandable, quickly communicate a message that will be memorable and important, and motivate action on the consumers’ end. With so many products presently available in the market, it’s very important to find a way to get the most out of print advertising and reach consumers with the right message. If the message isn’t right––no matter how creative the ad is––it will not get the product sold!
Which magazine ads best inspired readers to buy or consider buying last year?
Author: Marina Kaljaj