From AdAge.com: Facebook Forced to Address Legal Gray Area of Kids and Advertising

From Irina Slutsky’s article on AdAge.com:

A big part of Facebook’s advertising strategy is to turn user “likes” into advertisements that show the user’s name and image. And that strategy is a major reason brands love Facebook so much––if a user “likes” a brand page, Facebook will spread that endorsement around the network as far as the user allows it to go. But what if that user endorsing a brand happens to be a child?

A recent Consumer Reports survey found that as many as 7.5 million Facebook users in the U.S. are under 13, a violation of Facebook’s user policies. But an additional 14.4 million are between the ages of 13 and 17, younger than the age of legal consent in most states. Should the images of these minors be used in advertising?

To continue reading this article, visit the source.

Author: Eric Swenson

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