Last week, Chicago hosted the 2011 Print Solutions Conference and Expo. For three days, the famous Navy Pier on Lake Michigan was home to educational seminars and exhibition booths. The overall theme this year seemed to be the continuing emergence of technology and how our industry is incorporating it. Much focus was placed on how print can work with social media and other marketing technologies.
Vanguard Direct sends a team every year, and I was fortunate enough to attend this year. As a contributing blogger to Utterly Orange, it was great to represent Vanguard Direct’s social media initiatives. I attended several seminars on how our industry is embracing this technological revolution. Most notable were seminars on mobile marketing and how to network in the digital age. Also making the trip were Tom Worrilow from our Pennsylvania office as well as President Bob O’Connell and Vice President Joe Corbo from our NYC office.
It was certainly interesting to note the many ways our industry is evolving to incorporate these new marketing channels. Continuing education is a vital part of Vanguard Direct, and attending industry events like this is one of the many ways we stay ahead of the curve when facing new trends.
Author: Dustin Hill