On Thursday, June 2, employees of Vanguard Direct and Utterly Orange attended a luncheon hosted by the Direct Marketing Club of New York. The event was held at the prestigious Yale Club in Midtown Manhattan.
The meeting included a pre-lunch networking event and a panel discussion after lunch was served. The event focused on multichannel engagement. The discussion revolved around the different mediums that can be used to support a direct mail campaign.
The panel was led by members of the retail community and was very engaging. The networking event offered several opportunities to discuss direct marketing with other members of our industry.
Author: Dustin Hill