Vanguard Direct’s Connecticut Office Attends Connecticut Business Expo

Several members of our Connecticut office attended the Connecticut Business Expo held this past Thursday, June 9. The annual expo is the largest and most productive business expo in the state and was held at the Connecticut Convention Center in Hartford. Just steps from downtown Hartford, the Connecticut Convention Center is the Northeast’s newest, most ideal location for trade shows, conventions, and business meetings and provides a beautiful and dramatic view of the Connecticut River.

While there, we walked the exhibit hall, where we met industry leaders from over 100 companies and spoke with many of the 5,000+ attendees. We also attended educational seminars that were hosted by industry-elite speakers and trainers in the fields of sales, marketing, and technology. A lot of the buzz centered on social media and how best to incorporate it into a company’s marketing mix.

One new addition to the expo this year was the presence of QR codes at every exhibit, allowing attendees to quickly learn more about the exhibitor and share contact information with the touch of a button (the snapshot button on their smart phones!). We have a white paper available that can tell you more about QR codes and how they can help support your marketing goals––comment below, and we will email you a copy.

Author: Melanie Meile


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