Back in March, HP introduced the newest addition to its line of high-speed inkjet web presses. The T400 is the first of its kind to offer a full-size web width of 42 inches. HP has again opened the door to opportunities that were never before available in the digital print industry. This fills the gap between where digital laser presses stopped and traditional offset presses began. Now quantities from 500 to 5,000––books with high page counts or direct mail applications, for example––are seen as perfect candidates for these machines.
Of course, these high-speed inkjet presses require a substantial investment in finishing equipment, but a traditional offset plant may already have invested in that equipment. The T400 is special in that it can deliver on a 42″ roll or split that web into two 21″ rolls to match most preexisting finishing equipment.
Since HP started installing its T200 and T300 high-speed inkjet presses in 2010, these presses have already printed 1.46 billion pages. Acclaimed print enthusiast Frank Romano, a man I was privileged to study under at Rochester Institute of Technology, has stated that this press is at the “top of the industry,” meaning that this is now the standard of print! Not to mention that in all aspects concerning speed, flexibility, and image quality, this press trumps all the competition.
It is additions like the T400 that will continue to keep the print industry alive and well. Being able to pair variable print with amazing speed is what will allow marketers and advertisers to target exactly who and what they want, when the time is relevant. I honestly can’t wait for the first opportunity that drives me to use this press; it will be a true joy to work with such spectacular innovation.
So, what opportunities do you see this machine opening up for you?
Author: John Mehl