Back-to-School Advertising

With the beginning of the school year comes back-to-school advertising. Kids might not like it, but advertisers love it. It’s the second-largest consumer-spending occasion in the U.S., right behind the winter holidays. So how is new technology changing consumer behavior? According to a new Yahoo! study on back-to-school shopping, four main trends were discovered:

1. Consumers are shopping earlier and spending more.
2. Mom isn’t the only one doing the shopping.
3. Shopping happens online and offline.
4. Shoppers want deals, deals, and more deals.

With that said, I wanted to share Ace Metrix’s list of this season’s Top 10 Back-to-School Ads.

What’s your favorite and why?


Author: Marina Kaljaj


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