New Year’s Resolutions!

Welcome to 2012! For most, December 2011 was a time to think about the past year and decide on changes and improvements for the upcoming year. People usually try to forget what they did wrong, perhaps learn from their mistakes, and look forward to new beginnings. The end of the year is a good time to look back on a business’s progress over the past year and strategically plan business development. New Year’s resolutions are intended to improve work-life stability, producing truly rewarding success in the New Year.

Marketing consultant Susan Payton offers 5 business New Year’s resolutions:

1. Increase sales in 2012 by X percent.
Sample action items:

  • Increase marketing budget in social media by X.
  • Book X more speaking engagements in 2012.
  • Increase prices by Y.

2. Market business better through social media and content.
Sample action items:

  • Write three blog posts a week on the company blog.
  • Increase Twitter activity to daily.
  • Add 50 new social media contacts per week.

3. Become known as the expert in the field.
Sample action items:

  • Book one speaking engagement per month.
  • Guest post on two other blogs each month.
  • Ramp up social media interaction to X times daily.

4. Be more productive.
Sample action items:

  • Get staff to use Google Docs 100 percent.
  • Use Dropbox to share files with clients.
  • Track time spent on client projects with Basecamp.

5. Delegate X percent of the work.
Sample action items:

  • Create guidelines to train staff on one project a month.
  • Hold training sessions each quarter on one skill set.
  • Hire an assistant to take on tasks like email and phone.

For a more detailed explanation, please click here:

Have you thought of your New Year’s resolutions yet?


Author: Marina Kaljaj


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