As I wrote in a previous post (“Kodak Gets Overexposed on Film––Will Digital Be Its Savior?”), I predicted that Kodak would face bankruptcy if it didn’t sell off its digital patents or do something drastic to improve its position. Well, it looks like the time has come. It’s rumored by Reuters that Kodak is already preparing its documents for Chapter 11 bankruptcy protection and will most likely file in February.
It’s sad to see an icon from our time dwindle away in the transition from analog to digital. It is, however, a reminder that we as corporations have to stay flexible in our offerings. If we wait to react to market changes, we may be too late. Proactive measures and predicting future trends in business will set apart the leaders from the bleeders.
I ask Kodak this, “Is this your Kodak Moment?”
Author: John Mehl