HP Delivers Seven New Digital Presses, but One Steals the Show!

A printing-related announcement from Israel is not something your local news conglomerate would cover, but to me it was the best news I’ve heard in a while! Two weeks ago, HP Indigo announced it will debut a 29″ Indigo seven-color digital press this May at Drupa (the world’s largest printing equipment exhibition, held in Düsseldorf). What this means in short is that any traditional commercial printing application can be reproduced digitally on this machine. If you follow the link above, you will also find that HP will be introducing six additional presses to its lineup along with the new 29″ Indigo.

Maybe I’m alone in this quest for a larger-format digital press, but I doubt it. Over and over again I find myself returning to traditional sheet-fed offset equipment because of the size restrictions of current digital equipment. Pocket folders, six-page brochures, oversized posters––the list goes on. Well, look no further––HP and Indigo have created a product that can (and I think will) take traditional offset off the market.

The HP Indigo 10000 Press is not just any digital press. It touts Indigo’s seven-color, mineral-oil based liquid toner system that can provide a much larger color gamut than the traditional four-color process. You have a choice of the standard four-color process, a six-color process, or even a seven-color process with the addition of white ink. Or, for the brand police out there (provided you have an Indigo ink mixing station) you can custom mix any non-metallic PMS color to make the most impact while dealing with a brand color.

It’s the innovation and commitment to quality that HP and Indigo have that keep them at the forefront of the market. They heard the cries for help and have delivered a product that no one thought was even possible. Now I just can’t wait to get my hands on the first press on US soil.

Author: T. John Mehl

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One response to “HP Delivers Seven New Digital Presses, but One Steals the Show!

  1. Pingback: Print is Dead… NOT, wait till Drupa 2012 | utterlyorange

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