It’s funny… I hear more and more people saying, “Print is dead.” To me this is ironic, because more often than not the person saying this is reading the words off a printed page. Whether it’s in a magazine, newspaper, cue card or press release, lets face it: these are all printed materials. The assumption that print is dead is almost as ridiculous as saying that face-to-face communications will be nonexistent in the future. As much as I want to attend family occasions (especially with the in-laws) via Skype, there is so much to be gained through physical, tangible communication.
When the stars align this May in Dusseldorf, Germany during the Drupa Print Media Fair, we will have the best of both worlds: face-to-face communications focused on printing! Just the raw numbers this event produces are enough to invalidate the statement “Print is dead.” There are several large press releases slated for that week, and some have already broken. One of the highly anticipated announcements expected is from Landa on the subject of nanography— a technology that promises more efficiency and flexibility in both digital and traditional offset lithography.
If you’re anything like me, if you bleed CMYK, if you love the smell of ink in the morning, keep your ear to the ground during the Drupa Fair. There will be a technological breakthrough that may just change the shape of your current career. The faster we adopt these new technologies, the better we do at squashing the statement that “Print is dead!”
If you’ve ever been to Drupa, I’d love to hear your story—any takers?
Author: T. John Mehl