The Competitive Edge May Lie in the Method of Communication

From the first caveman’s grunt to today’s mobile technology, from writing on stone tablets to text messages delivered with 4G speed, we’ve come a long way in a short period of time.

We’re still communicating in more ways than ever … what’s your message? What is the true value of the message you’re sending? The information age has definitely kicked the art of communication up a few notches. Supplying users with an array of devices and applications, the challenge lies in how best to deliver the message. The goal is connecting with your targeted audience at maximum speed and reach.

Social media is an equalizer! It levels the playing field, as each person––anyone––has the ability to be heard and seen. Whether it’s an individual or big business, we want to send and deliver a message that will be read. Again, the goal is the same, but the method can vary.

With so many vying for everyone’s attention, how does one stand out, stay relevant, rise above, shine brighter? By asking the right questions! We know businesses are cutting budgets. More than ever, it’s important to ask what brand benefits set us apart from the competition? How can we analyze an existing customer database to build brand loyalty, to expand into new markets, and perhaps reach deeper into multicultural consumer segments?

In our new global markets, businesses struggle to stand out from their competition. Competition––an old game, but the rules are continually changing. From the ever-increasing reality shows to the politicians running for office and the businessmen trying to increase their bottom lines … we’re all competing.

We can rise above the crowd today and tomorrow by reevaluating our customers, staying abreast of new ways of grabbing their attention, and reanalyzing, as there’s no one-time solution. Technologies and how we communicate are forever changing!!

Author: Velda Gardiner


One response to “The Competitive Edge May Lie in the Method of Communication

  1. Very nice article and absolutely true. We must continue to know our customer as they change so must we, to ensure we stay connected.

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