Memorial Day is Monday, May 28.
What’s the first thing that comes to your mind when you think Memorial Day weekend? The beach, barbecues, suntanning, relaxing … and shopping! Memorial Day weekend is one of the biggest shopping weekends of the year. It’s important retailers take advantage of this timing. But to sell more, retailers must understand their consumers and know what they are looking for. So what do people want to do for Memorial Day weekend? Go on a beach getaway (that’s what I’m doing), host a house party, fix things around the apartment, visit a relative who lives three hours away, get pampered at a spa, go to a barbecue party, spend the day fishing, check out the latest technology gadgets––maybe it’s your last weekend before you start your carb-free summer diet, so you’d like to go out for a great meal and really indulge. No matter what, it all involves spending money: the flights, the hotel, the car rental, food, gas, gifts for the host, the massage, the facial, the latest iPad, the lobster dish followed by chocolate mousse…
Once you know where your customers will be, target them with special promotions. People love good deals, such as “buy one, get one free” or “spend $35 and you’ll get a free beach bag.” Store displays should be happy, colorful, and inviting and should create sense of urgency. Say something like: “Your friend might be enjoying a piña colada in Islamorada, but you get to take home the latest Betsey Johnson bathing suit––NOW, for only $$$!” Or how about rewarding all your Facebook and Twitter followers? Drag them into the store. Give them something. They will love you for it!
What are you doing this Memorial Day weekend? Any special deals you’ve gotten so far?
Author: Marina Kaljaj