Have you ever sent an email to your coworker Tom, realizing after you hit SEND that it’s the wrong Tom you sent it to? Disaster. Now imagine doing something like that on your social media site. Whether you post the wrong thing or post it to the wrong audience, its impact will be much bigger. Have you heard of the Starbucks fiasco? A tweet was sent out by Starbucks Ireland asking its followers why are they proud to be British. It’s a simple mistake that traveled a long way. Kenneth Cole used the uprising in Cairo to promote his new clothing line by tweeting: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at…” People were shocked. Motrin posted a video of mothers “wearing babies” as a painful experience, promoting Motrin as a solution to this. Moms were not too thrilled after viewing the video, firing back that carrying babies is actually joyful.
As you most likely know, technology and social media can be our best friends, but they can also be quite the opposite if used improperly.
Follow the link below to read ad agency executive and AdAge contributor Seth Simonds’s take on five ways marketers ruin social campaigns.
What’s the latest social media mistake you’ve encountered?
Author: Marina Kaljaj