Take a look below at AdForum’s top five commercials for this week. It was a refreshing group of spots that, for the most part, made me smile.
It’s clear that “Summer Hater” really doesn’t apply to the northern hemisphere this time of year, but nonetheless, it’s an effective ad whose tone is sure to keep your attention.
Owens Corning continues to do a great job marketing itself. Its social media alone is inspiring! The “Easy” ad was AdForum’s publisher’s pick, but isn’t Utterly Orange’s. No, our hat is tipped to Goodby Silverstein & Partners’ “Robot” ad. It hits all the right notes: concept, tone, relevance, and appeal—in this case, through humor.
Honorable mention certainly goes to Coca-Cola, who in our opinion plays on the world’s holiday heartstrings like no other brand in existence.
Have a favorite? Take a look at these five and let us know what you think!
1. BGH – “Summer Hater” – Del Campo Nazca Saatchi & Saatchi
2. Adobe Marketing Cloud – “Robot” – Goodby Silverstein & Partners
3. Coca-Cola – “Christmas Family” – McCann Erickson Madrid
4. TriNet – “Raise Denied” – TDA Advertising & Design
Publisher’s Pick: Owens Corning – “Easy” – Campbell Ewald
Author: Eric Swenson