A good friend of mine recently introduced me to an online newsletter, “theSkimm.” Reluctant to subscribe, I had to read a few of its archived issues before realizing it is certainly worthwhile. For those of you who haven’t heard of theSkimm, it’s essentially a newsletter that simplifies the top stories of the day for the many people (like me) who lack the time or devotion to sit down and read––or watch––the daily news.
Today, so much of the news we follow is broadcasted on social media. Social channels like Twitter and Facebook have become standard news sources, but the endless updates on social media sites can be incredibly overwhelming. With the 140-character limit on Twitter, stories can also be unclear. Reading theSkimm takes only takes a few minutes and leaves you with useful knowledge that is very easy to understand. Yes, it’s still a digital, abbreviated version of a classic newspaper, but it provides a wide array of topics and focuses on news.
Cofounders Danielle Weisberg and Carly Zakin explain on theSkimm’s website, “You may follow the ‘right’ people on Twitter or get the ‘right’ breaking news alerts but with so much noise, it’s hard to filter what you need to know in politics, international affairs, sports, entertainment, technology etc.”
The newsletter is sent out around six in the morning, every weekday. It contains a simple summary of select events and stories that are practical for casual conversation and common knowledge. To sign up, you merely submit your email address without having to add any other personal information.
Weisberg and Zakin are women in their twenties who met studying abroad in Rome. They eventually became roommates in NYC and both worked for NBC. Constantly interested in the news, they left NBC and together launched theSkimm about a year ago. Although they initially intended theSkimm to cater to a female audience, they were surprised to find that many readers were men.
“Our concept is simple: we read, you Skimm.” – Danielle Weisberg and Carly Zakin
Author: Liz Baron