Monthly Archives: July 2014

Mayor Bill de Blasio in Vanguard Direct Apparel

Mayor Bill de Blasio

The NYC Department of Consumer Affairs and New York City Mayor Bill de Blasio‘s office turned to Vanguard Direct to facilitate a new paid sick leave law.

On July 16, 2014, New York City Mayor Bill de Blasio and 200 volunteers donned yellow t-shirts and handed out palm cards to promote the city’s new law. Under this law, those who work more than eighty hours a year may earn up to forty hours of sick leave to use on him or herself or to take care of a family member. Specifics were provided in 500,000 palm cards printed by Vanguard Direct. These cards were married with other products, including t-shirts, posters, ponchos, staplers and buttons.

The cards were printed on thirty percent post consumer recycled paper at a union shop. Afterward, 340,000 cards were shipped to six locations throughout the five boroughs. All informational material shipped was handed out the morning of July 16th.  To support the campaign, Vanguard Direct rushed over 75,000 of the 160,000 cards still located in its New Jersey warehouse. Volunteers received the material before it came time for the afternoon rush.

“Our sincere thanks to Vanguard Direct for your tremendous assistance with the City’s “Paid Sick Leave Day” … from the beautiful palm cards to T-shirts, buttons, posters, and rain ponchos (not to mention timely delivery of same), and for coordinating with us today to get even more materials to the public.” – Debra R. Halpin, NYC DCA

Workers may begin using this sick leave time on July 30, 2014.

Author: Jacyln Saumell

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