Do Something Different: 3 Marketing Ideas for 2015
As you and your team enter 2015 with a new marketing push, don’t be afraid to think a bit outside the box. While tried and true directions may feel safe, the world is changing faster than ever, and those who aren’t ready to ride the latest trends may soon get swept under by them.
Instead, consider exploring a new direction to make a big splash in the new year. Here are three innovative, disruptive, and forward thinking campaigns to inspire your productive brainstorming sessions.
1. 3D Print Your Products… Or Your Consumers
You probably know that 3D printing is one of the hottest trends in the tech space, so it was only a matter of time before the marketing departments sunk their teeth into the new possibilities.
British retailor John Lewis has started printing miniature sofa models for consumers to interact with. Besides pretending they’re towering giants, shoppers can place the mini-furniture on a smart table that brings a digital model on-screen, where users can customize a couch with chosen fabrics and designs.
Meanwhile, UNIQLO is printing its shoppers, enabling consumers to 3D print selfies of themselves wearing the brand’s threads, and all for a good, selfless cause.
2. Crowdsource Inspiration Like Coca-Cola China
Technology has made it infinitely easier to share ideas, content, and polished products—which is exactly why more and more marketers are turning to crowdsourcing for user-generated content.
Consider Coca-Cola China’s recent campaign on crowdsourcing platform eYeka, asking users to describe the ineffable taste of Coke with a video.
“If you had to explain to an alien who has never tried it before,” the brief asks, “which particular element of the Coke taste experience would you talk about, and what creative expression would you show him to get him to crave a sip of that Coke taste?”
Sounds like a fun exercise and a brilliant marketing campaign! Not only does crowdsourcing engage consumers on a creative, emotional level, it also allows the best concepts to rise to the top.
3. Finally Monetize Your Social Media Following
Social media marketing has been on the rise for years, but the question in the back of every marketer’s mind has always been, “what’s the real return on investment?” Was it really worth all those tireless hours to earn a few thousand followers? It sure was.
Twitter recently released a new buy button that lets users make purchases directly from tweets, and soon plan to let brands use a new offer button showcasing Groupon-style savings deals. While social media promotions may be getting easier, we still don’t recommend inundating your followers with ads—that’s a sure-fire way to get your brand blocked.
Get a little adventurous in 2015—a little walk on the wild side can really pay off.