Green technology has moved beyond the customary recyclable paper and arrow-ridden logos. Some companies are taking it a step forward to increase social awareness. Printing green has gained a new definition that does not only reside in the one industry.
Photo originated from Output Magazine. See direct link below.
Pollution Absorbing Posters.
In the United Kingdom, University of Sheffield professors, Tony Ryan and Simon Armitage, crafted a poster that turned the side of a university building into a nitrogen-oxide absorbing poem. It will remain in this position for the next year.
Photo originated from Adweek. See direct link below.
Multiple companies have also created floating promotional pieces to absorb air pollution and other toxins. Shokubutsu Hana, a cosmetic brand in Japan, recently used their new ad as away to remove pollution from the Pasig River in Manila. Partnered with the Pasig River Rehabilitation commission and Vetiver Farms Phillipines, they launched an 88ft. floating vetiver grass billboard to help absorbs toxins.
Display products that include a plastic film will also be given an eco-friendly adjustment. Earlier this year, Amari Digital Supplies premiered a static-cling film composed of recyclable polypropypylene from Statix. This can be used on indoor and short-term outdoor signage. It may also be used for promotional display items.
The aforementioned billboard, poster, and printable static film, are a few among many eco-friendly materials in the market today. For more information, follow the shortened links below each category.
Author: Jaclyn Saumell
In today’s market, everyone is focused on being “green.” Has anyone ever stopped to ask, “Are we being too green?” In some cases, I think we are. In the hopes of impressing our peers with how green we are, we might actually be losing touch with the basics of living a sustainable life.
Paper: It’s a race to see how many logos you can get on your printed piece. Is it FSC-, SFI-, or Rainforest Alliance-certified, printed with soy inks, powered by wind energy, 100% PCW recycled, carbon neutral, printed by a man wearing recycled shorts, and not printed on Earth Day? We are going to need business cards that are 8.5″ x 11″ to hold all these logos on the back. But have we ever thought about if we need those printed materials or not? (Jump back to my previous post for more info. on paper and “greenness.”)
Transportation: If you’re an actor in California, more likely than not, you drive a hybrid. My first question is: Why? If I had that type of cash, it would be a Bugatti Vitesse. Sure, it’s not cheap––just 2.5 million––but it goes like hell! It’s considering their “public image” that persuades all affluent actors to buy a hybrid and drive around in the most boring cars that have ever existed. I would argue that new, clean-burning turbo diesels are better for the environment than the best hybrids out there––and you can actually enjoy driving them for more than 100 miles!
I would challenge everyone to take a step back and evaluate your green initiatives. Consider what you did before. Younger generations are learning more about sustainable initiatives but are losing sight of their day-to-day activities that produce the most waste. We have turned into a very waste heavy society. What happened to reusable milk and beer bottles, paper shopping bags that we used as trashcans or book covers? Think before you print, ask yourself, how many do you really need? Try taking public transit to work, it gives you time to think and reduces your inner road rage!
Author: John Mehl
As Take Charge People, we are committed to researching and using production materials that meet the social, ecological, and economic rights and needs of the present and future generations. This is one of the many reasons why Vanguard Direct offers FSC (Forest Stewardship Council)-certified print production.
The Forest Stewardship Council was established in 1993 as a response to global deforestation and is now one of the most important initiatives of the last decade to promote responsible forest management worldwide. FSC certification provides a credible link between responsible production and consumption of forest products, enabling consumers and businesses to make purchasing decisions that benefit people and the environment as well as provide ongoing business value. The Forest Stewardship Council is nationally represented in more than 50 countries around the world.
The FSC chain of custody certification tracks FSC-certified material through the production process, from the forest to the consumer, including all successive stages of processing, transformation, manufacturing, and distribution. There has been a significant increase in the number of FSC chain of custody certificates in recent years, proving that FSC certification has become a driving factor in market success.
This is just one of the ways that our production coordinators and project managers go green every day at Vanguard Direct. We work on every project to promote responsible green initiatives and teach our clients how to save money and resources by going green.
How do you make sure your team is ecologically responsible with every project you produce?
Authors: Dustin Hill and Stephanie Huston
Vanguard Direct opened for business in 1976, with our foundation based on printed materials. For 34 years our family-owned company has grown strategically by being flexible, adapting to new trends, and providing our clients with the most up-to-date go-green initiatives available.
Our take charge project managers help our clients go green and save the environment every day by researching and recommending the most cutting-edge print and technology options. Vanguard Direct now offers FSC (Forest Stewardship Council)-certified print production. FSC is one of the most important initiatives of the last decade to promote responsible forest management worldwide.
How can you go green to save green?
- Switching your paper stock to a stock with recycled content or post-consumer waste content
- Converting your files into PDFs and making them available on your website –– you’ll be able to save money and save the environment by printing less materials
- Saving thousands of dollars on postage and printing by turning your newsletters into e-newsletters ––you’ll get better measurable analytics, too!
Authors: Dustin Hill and Stephanie Huston