Tag Archives: Groupon

Innovative Marketing Ideas for 2015

Marketing Ideas

 

Do Something Different: 3 Marketing Ideas for 2015

As you and your team enter 2015 with a new marketing push, don’t be afraid to think a bit outside the box. While tried and true directions may feel safe, the world is changing faster than ever, and those who aren’t ready to ride the latest trends may soon get swept under by them.

Instead, consider exploring a new direction to make a big splash in the new year. Here are three innovative, disruptive, and forward thinking campaigns to inspire your productive brainstorming sessions.

 

1. 3D Print Your Products… Or Your Consumers

You probably know that 3D printing is one of the hottest trends in the tech space, so it was only a matter of time before the marketing departments sunk their teeth into the new possibilities.

British retailor John Lewis has started printing miniature sofa models for consumers to interact with. Besides pretending they’re towering giants, shoppers can place the mini-furniture on a smart table that brings a digital model on-screen, where users can customize a couch with chosen fabrics and designs.

Meanwhile, UNIQLO is printing its shoppers, enabling consumers to 3D print selfies of themselves wearing the brand’s threads, and all for a good, selfless cause.

 

2. Crowdsource Inspiration Like Coca-Cola China

Technology has made it infinitely easier to share ideas, content, and polished products—which is exactly why more and more marketers are turning to crowdsourcing for user-generated content.

Consider Coca-Cola China’s recent campaign on crowdsourcing platform eYeka, asking users to describe the ineffable taste of Coke with a video.

“If you had to explain to an alien who has never tried it before,” the brief asks, “which particular element of the Coke taste experience would you talk about, and what creative expression would you show him to get him to crave a sip of that Coke taste?”

Sounds like a fun exercise and a brilliant marketing campaign! Not only does crowdsourcing engage consumers on a creative, emotional level, it also allows the best concepts to rise to the top.

 

3. Finally Monetize Your Social Media Following

Social media marketing has been on the rise for years, but the question in the back of every marketer’s mind has always been, “what’s the real return on investment?” Was it really worth all those tireless hours to earn a few thousand followers? It sure was.

Twitter recently released a new buy button that lets users make purchases directly from tweets, and soon plan to let brands use a new offer button showcasing Groupon-style savings deals. While social media promotions may be getting easier, we still don’t recommend inundating your followers with ads—that’s a sure-fire way to get your brand blocked.

Get a little adventurous in 2015—a little walk on the wild side can really pay off.

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Sassy Says: Get Your Bargains on Consumables, NOT Marketing Materials

People in my company think of me as the bargain queen. I know where to get a deal on just about everything. But when you are searching for bargains, you need to know what to splurge on and where to economize. I definitely don’t want half-price sushi (do you really want to take the chance that they are trying to get rid of the less-than-fresh stuff?), I don’t want to use Groupons for my medical care, and I don’t want to venture into areas where my knowledge is less than fluent looking for a deal.

This takes us to the marketing world. You can get business cards online for $1.99, but they are gang-run, you have no customer assistance, and what you get is what you get. Many people may think a $1.99 gamble is worth it. But is it? Many cultures and businesses take great pride in a business card. It serves not only to relay information, but almost as a certificate of honor and pride for what you do and the company you work for. People spend thousands at design firms conceptualizing the perfect business card, picking the perfect stock, ink, finish, etc.

There is an etiquette in some cultures for the presentation of a business card. The Japanese hold each corner and present it to the receiver. You would never just deal one out like we do here.

So I ask you, if this much thought and money is spent on a business card, what about the rest of your marketing materials? Don’t you want to be perceived as a sassy, forward-thinking company and not a cheap fly-by-night? Marketing materials, websites, and any other communication should always put your best business foot forward; potential clients make judgments on your company based on these items. Sometimes these materials are the first contact a person may have with your company. Making a great first impression is something I would never gamble with.

Remember: Shop around for the paper clips, glue sticks, and staples. Buy Groupons for the neighborhood office supply store and LivingSocial pizza deals for staff lunches. Visit the TKTS line for your discount theater tickets, shop the sample sales for amazing discounts in the city, and search websites for the cheapest gas in your area. But don’t scrimp on making a great first professional impression.

Author: Cari Frederico

Facebook Enters Coupon Arena

On Tuesday, Facebook introduced Facebook Deals, its answer to online coupon source Groupon. Deals leverages Facebook’s 600 million users, letting individuals share, comment on, and purchase deals directly from Facebook. The service will roll out in Atlanta, San Francisco, Austin, Dallas, and San Diego this week.

Deals competes with the likes of Groupon and LivingSocial for consumers’ cash, but the Facebook backbone gives extra strength to this online coupon service. Facebook has had Facebook Credits (a virtual currency system in which one dollar buys ten Facebook Credits) up and running for some time, but until now, the closest a user could get to purchasing a real-life product was a movie rental. Now users can purchase online discounts using Facebook Credits, which accepts credit card and PayPal payments.

Recently, a professor at Rice University published a paper claiming that more than 30% of businesses reported losing money as a result of a Groupon promotion. In most cases, Groupon takes more than half the sticker price of the deal, but depending on the specific offer by a business, results may vary. As Facebook Deals hits the market, will the competition lower the Groupon and LivingSocial margins in favor of higher profits for businesses and lower prices for consumers?

Author: John Carew