Tag Archives: PSDA

Vanguard Direct Ranks Highly in PSDA Top Distributors 2011 List

The August 2011 issue of Print Solutions magazine, published by the Print Services Distribution Association (PSDA), contained a list of the year’s top distributors. Vanguard Direct placed highly in several categories, including Top Distributors of the Year.


Vanguard has been an active member of the PSDA, with President Bob O’Connell serving as PSDA Board President in 2008. Over the years, Vanguard has consistently ranked highly in this annual list, and 2011 was no different.


Among the Top 50 PSDA Member Distributors, Vanguard Direct placed 4th overall. Vanguard also ranked 4th in the list of Top Sellers of Marketing Services, which is an indication of our ever-increasing presence outside the print realm.


Other rankings included 4th place for Top Sellers of Commercial Print, 5th place for Plastic Products, and 9th place for Promotional Products.


Author: Dustin Hill


Vanguard Direct in Chicago for Print Solutions Conference and Expo

Last week, Chicago hosted the 2011 Print Solutions Conference and Expo. For three days, the famous Navy Pier on Lake Michigan was home to educational seminars and exhibition booths. The overall theme this year seemed to be the continuing emergence of technology and how our industry is incorporating it. Much focus was placed on how print can work with social media and other marketing technologies.

Vanguard Direct sends a team every year, and I was fortunate enough to attend this year. As a contributing blogger to Utterly Orange, it was great to represent Vanguard Direct’s social media initiatives. I attended several seminars on how our industry is embracing this technological revolution. Most notable were seminars on mobile marketing and how to network in the digital age. Also making the trip were Tom Worrilow from our Pennsylvania office as well as President Bob O’Connell and Vice President Joe Corbo from our NYC office.

It was certainly interesting to note the many ways our industry is evolving to incorporate these new marketing channels. Continuing education is a vital part of Vanguard Direct, and attending industry events like this is one of the many ways we stay ahead of the curve when facing new trends.

Author: Dustin Hill

10 Things You Might Not Know About Vanguard Direct

When a company has been in business for over 30 years, many interesting stories tend to accumulate. Here at Vanguard Direct, we definitely have collected our fair share. Despite our ubiquity within our industry, we found 10 things you might not know about Vanguard Direct.

1.     We have a total of five locations on the East Coast: PA, NJ, NY, CT, and FL.
2.     We opened for business in 1976.
3.     Our current director of customer service, Millie Camacho, was our very first customer service representative in NYC.
4.     Vanguard Direct’s first home in NYC was at 90 West Street in Lower Manhattan, and was destroyed in the 9/11 attacks on the World Trade Center. We are now located in Midtown.
5.     For the first time in the history of the Print Services & Distribution Association (PSDA), a president of the organization has won a coveted Apex Award for Publication Excellence. The award went to our own Bob O’Connell, president of Vanguard Direct.
6.     Vanguard Direct now ranks #7 on the Top 100 Distributors list produced by the prestigious PSDA and advanced to this ranking from a #9 spot the previous year.
7.     Our production department has over 400 years of total experience among all our representatives and coordinators!
8.     Every year during the holiday season, Vanguard Direct employees prepare care packages to send to troops overseas––this past year, we collected over 25 items to put in each package and made sure to send each with a handwritten thank-you note to our troops.
9.     Vanguard Direct is a family-owned business, and brothers Bob and Don O’Connell still oversee and manage daily business.
10.  Our location in Maplewood, New Jersey, not only serves as a logistical office for Vanguard Direct employees, but also as a 110,000+-square-foot distribution center. You can take a virtual tour of our Maplewood Distribution Center right from our website!

Authors: Stephanie Huston and Dustin Hill

Print Solutions Conference and Expo Coming Up in May 2011

We have previously discussed how vital continuing education is at Vanguard Direct. Our company takes pride in our staff’s continuing education, and we make it a priority in our everyday work environment. Our staff has been attending the Print Services & Distribution Association (PSDA)’s conferences for over 10 years.

 Last year’s PSDA show focused on the industry’s need for transformation, from repositioning the marketing services arena to riding the digital wave by learning about technological advances such as QR codes and social media. Our team attended a variety of breakout sessions to learn and brainstorm about the newest print, technical, and green trends.

In 2010, we also attended the keynote address by Jeffrey Hayzlett. Hayzlett explained how he helped transform Kodak from a company on the verge of failure to a thriving business––one of the greatest turnarounds in financial history. We learned that when a business gets back to its core––which includes re-evaluating the company’s focus, accountability, simplicity, and trust––that’s when it succeeds. This is why we value the education offered at the PSDA show and why we will be returning for another year.

The PSDA’s 2011 show is coming up in Chicago from May 17 through May 19. Once again, we are preparing a team to represent Vanguard Direct. Our own contributing blogger Dustin Hill will be attending, and with three days of education and an estimated 200 exhibitors showcasing the latest products and services in the industry, the 2011 Print Solutions Conference and Expo is sure to be a great place for continued education for employees. This year, the PSDA show features interactive workshops focusing on topics that are highly relevant to the community: Using Mobile Marketing to Drive Print Sales, Building a Winning Cross-Media Campaign, Using Social Media to Grow Your Business, and 1:1 Marketing Solutions! Stayed tuned to get a full report from Dustin Hill in May.

Authors: Stephanie Huston & Dustin Hill

Vanguard Direct In the Top Ten Nationwide

Print Services and Distribution Association (PSDA) released their 2010 annual list of the top distributors in America. Vanguard Direct is ranked 8th nationwide. This puts us at the top in the Northeast and the New York City area.
In a sign that Vanguard Direct is leading the new direction of our industry, we are listed #2 in the Top Marketing Service Sellers and #2 in the Top Tech Service Sellers. With validated expertise in areas that can affect your bottom line, Vanguard Direct stands ready to Take Charge and provide solutions for you.
The Print Services & Distribution Association is an international organization of print distributors, trade printers and suppliers working together to ensure that end users receive the products and services they need to succeed. It is the mission of both Vanguard Direct and PSDA to stay ahead of relevant industry trends to better provide our members with the resources they need to thrive in
the changing marketplace.

What industry trends are you paying attention to to stay ahead of the
curve in 2011?