Tag Archives: QR Codes

QR Codes – Mandate!

You have recently fallen in love. You do what all new couples do: watch movies, cook together, shop together, go out to eat…

How many times have you and your loved one browsed the streets, trying to find a great place to eat? In this economy we always try to get our money’s worth and at the same time prefer highly rated restaurants. Good food, a clean environment, great prices––this all matters. And the inspection grade posted on the window doesn’t always reveal enough information (at least if that grade is not an A).

How many times have the two of you walked around the city avoiding street sides or even blocks because of scaffolding, worrying about safety?

You love your partner so much that you want to get his name tattooed on your body. Think of all your friends who have picked a tattoo artist through word of mouth, without knowing whether the person has a real permit or not. That person may be great, but it’s important to feel safe, having trust based on credentials as well as artistic ability.

Let’s say you and your partner got married and have a beautiful girl together. Do you remember all those hours spent discussing your child’s day care center? You want to be able to go to work knowing your child is in good hands. A good feeling is not enough. You want to know that the day care provider is licensed for the job before leaving your baby with a stranger for the next eight hours.

Well, I have good news for anyone who has ever thought about these things: The New York City Council has approved a law (which will most likely take effect next fall) requiring every city agency that has inspection, permit, license, or registration information online to add QR codes, which link to more extensive information, to the physical documents that are posted in windows, at construction sites, etc. Agencies that do not post information online are obliged to do so by 2016. You’ll soon be able to learn a lot with just a quick phone scan.

Long live the smartphone!! Click here to read more. Thoughts?

Author: Marina Kaljaj


Vanguard Direct’s Connecticut Office Attends Connecticut Business Expo

Several members of our Connecticut office attended the Connecticut Business Expo held this past Thursday, June 9. The annual expo is the largest and most productive business expo in the state and was held at the Connecticut Convention Center in Hartford. Just steps from downtown Hartford, the Connecticut Convention Center is the Northeast’s newest, most ideal location for trade shows, conventions, and business meetings and provides a beautiful and dramatic view of the Connecticut River.

While there, we walked the exhibit hall, where we met industry leaders from over 100 companies and spoke with many of the 5,000+ attendees. We also attended educational seminars that were hosted by industry-elite speakers and trainers in the fields of sales, marketing, and technology. A lot of the buzz centered on social media and how best to incorporate it into a company’s marketing mix.

One new addition to the expo this year was the presence of QR codes at every exhibit, allowing attendees to quickly learn more about the exhibitor and share contact information with the touch of a button (the snapshot button on their smart phones!). We have a white paper available that can tell you more about QR codes and how they can help support your marketing goals––comment below, and we will email you a copy.

Author: Melanie Meile

Zoove or QR Codes?

What do you think about QR codes?

Even though magazines and marketers really love them, Ad Age reporter Kunur Patel claims that QR codes are just a waste of time. There are far too many steps, she says: To scan a QR code, you have to carry the right phone with the right camera, be connected to the Internet, and have downloaded one of the many QR-scanning apps out there.

There is no doubt, however, of QR codes’ popularity. Note that major companies such as Miller Lite, Home Depot, Macy’s, and Post Cereals have recently launched QR campaigns. Securing a coupon, deal, or discount is one of the main reasons cited by consumers for scanning a QR code.

Other uses of a QR code are:

– Accessing additional information
– Entering a sweepstakes
– Signing up for more information
– Accessing various videos

It’s true: Consumers want instant access to information, and QR codes are being used to give it to them. The ability of QR codes to connect people to a brand and to multimedia digital content is very useful for businesses and consumers alike. Now, I wonder: Why put so many QR codes on the subway platforms where there is no Internet? Are QR codes really a waste of time?

Enough about QR codes. Ever heard of Zoove?

Thanks to Zoove, you can connect with people––anytime, anywhere, on any mobile phone. It works using an exclusive registry of vanity StarStar Numbers. With a StarStar Number (a short string of numbers or letters preceded by **), consumers basically call the name of the brand they see being promoted. The brand’s mobile app, website, coupons, videos, and possibly more are then directly pushed to the customer’s mobile phone. StarStar Numbers work as part of any marketing campaign that features the more traditional billboards, print ads, TV and radio commercials, online ads, and more.

Just like QR codes, Zoove provides the mobile connection brands are seeking as well as the capability to measure the results instantly. So what’s it going to be, Zoove or QR codes?

Author: Marina Kaljaj

Inside Look at How Social Media & Technology has affected Print

Account representative Dustin Hill interviews Vanguard Direct’s director of commercial print production, Tom Caska. Caska highlights his professional experience in the printing industry over the past 40 years, and gives you an inside look into our commercial print production department. Dustin and Tom also discuss how  the social media and technology boom have affected the printing industry recently, and how our team is trained to integrate multimedia in our print projects to make them more effective and stand out.

Authors: Dustin Hill & Stephanie Huston