Tag Archives: smartphones

Mobile News

In case you missed it: Apple has unveiled its new iPhone, the iPhone 5. It has a larger screen with Retina Display, a thinner, faster processer, better battery life (so they say), and will run iOS6.

But also recently released was Nokia’s flagship phone, the Lumina 920. It has a PureMotion HD+ screen that has baked-in technology from Synaptics in the display––allowing the user to operate the touch screen with gloves––a PureView camera that compensates for shakes, and a sensor that allows for low-light photography. The 920 also adheres to the Qi wireless charging standard, and for the first time in a smartphone, wireless charging is the default. The Nokia 920 runs on Windows software.

On the heels of the iPhone 5, LG is launching its new phone in Korea. The Optimus G will be released in the US by Christmas. It is currently being released with Android’s Ice Cream Sandwich operating system, but hopefully by the time it reaches our shores it will be shipping with Jelly Bean, the latest Android operating system. The phone is powered by Qualcomm’s quad-core Snapdragon S4 Pro processor, promising longer battery life and more speed. One cool feature of the Optimus G is the QSlide, which allows you to overlay two screens running different apps so that you can, for example, text while watching a video or surfing the web.

What features would you like to see on future mobile devices?

Author: Susan Hallinan

Do You Ever Find Yourself Asking, “How Can I Stay Ahead in This Fast-Paced, Competitive Marketplace?”

For most people, the answer would be a resounding “Yes.” In this day and age, the key to success is making the most of your time, ALL the time. With so many suppliers optimizing their sites for mobile browsing and creating apps for your smartphones and tablets, you can get pricing, specs, and inventory levels with just a few taps. Instead of spending your commute sitting idly, you can utilize this new technology for your benefit. Now you can actually knock off some of the items on your to-do list before you even arrive at the office and get a jump on your day. Or you can hammer away at that pile of work while you are away on vacation before that dreadful Monday morning hits.

For example, armed with just an iPad and my cell phone, I can fulfill my current role at Vanguard of finding the best suppliers and quoting the best possible pricing for our customers no matter where I am. Mobile sites are popping up all over––just check out a few of the leaders in the promotional items industry.

These apps and mobile websites also allow you to see orders in the proofing and production stages, as well as their shipping status, so you can have answers for your clients before you even fire up your desktop at the office. Additionally, you can now check pricing, inventory, and turnaround time remotely, allowing you to easily type up a quote while on the go. Gone are the days of train or flight delays slowing down our productivity when these little challenges come our way. With more and more companies developing these types of user-friendly options for our mobile devices, we can not only improve our time management skills, but deliver superior customer service as well. Soon, we just may be able to steal that famous Army quote: “We do more before 9 a.m. than most people do all day.”

Author: Amy Carroll

Good Vibrations: Future Skeleton Keys and Hard-Working Tattoos

AT&T Labs is working on a system in which your cell phone or wristwatch would create a unique vibration that travels through your bones, reaching a receiver in a door handle and automatically unlocking the door. (The vibration can’t be felt but would be audible in a silent room.)

On a related but not as new note: Nokia has filed for a patent on a magnetic vibrating tattoo. According to the patent, the tattoo (really more of a skin graft) could be set so that each time you get a call or email, you would feel a different vibration pattern.

Author: Susan Hallinan

Congress and Wireless industry make stolen phones worthless

An astounding 40% of all robberies in New York City are smartphones. They have high resale value, and also often carry personal information, like bank accounts and other ways for thieves to rob you. But on Tuesday, the FCC and all wireless carries will create a global data-base that will make this crime less attractive.  The new system would allow the smartphone to be disabled or bricked remotely, educate the public about the mobile apps that allow users to remotely lock or delete information on their phone or help the authorities to find the phone, like the NYC police favorite “find my phone”:

Cell phone manufacturers will also prompt users/owners to create a password, and take other steps to protect your data. If this seems a little extreme, a study by Symantic can be eye opening, Symantic placed 50 “lost” smartphones throughout several large cities. The smartphones have software that allowed the company to monitor what happened to them once found. Their experiment revealed:

• 89% of the phones were accessed for personal information, including 72% had photos viewed

• 43% had banking information open

• 57% looked at a list containing logins/and passwords

And in the end only 50% of the phones were actually returned. How do you feel about the new plan?

Author: Susan Hallinan

3D Smartphones Coming to a Pocket Near You

When was the last time you were sitting somewhere and some “sharable moment” happened in front of you and you exclaimed, “I wish I could capture and share this in 3D!”?

3D imaging has been around for a while—everywhere from Disney rides to cheap promotional gimmicks to magazine features––but over the last year or so, we have seen an array of 3D devices popping up on shelves: 3D TVs, smartphones, gaming devices, still and video cameras. Why? What consumer zombie woke up one day and said “3D, must have it now!”?

Assuming that the humble smartphone masses aren’t uttering that comment daily, the 3D phone announcements last week at the CTIA Wireless show may seem odd. These devices are capable of capturing 3D video and images as well as displaying 3D graphics without the need for 3D glasses.

One has to wonder if the drive is due to consumer desire or corporate motivations to sell a new widget at a higher price. Either way, the availability of 3D-capable mobile devices adds another level of complexity to the mobile marketing world. Not only do marketers have to invest in multiple operating systems, now they have to plan development around 3D graphics in conjunction with standard and high definition.

Let’s review for a moment the current state of the smartphone market. There are oodles of devices taking on the BlackBerry, iOS, WebOS, Windows, and Android flavors with different arrangements of the same performance specifications. Standout smartphones usually take on a new form or introduce a new operating system or new feature to the market. With so many phones and so little technical variation, introducing 3D technology to smartphones feels like a natural progression.

Last week, AT&T and Sprint announced two smartphones packing 3D graphic power: AT&T’s LG Thrill (aka Optimus 3D) and Sprint’s HTC EVO 3D. Both phones are basically the same unit with 3D graphic power, but I will reserve my final judgment until the hands-on reviews come out later this year.

Bottom line, 3D appears to be a growing trend and not the fad many had expected. If 3D stays, marketers, designers, and production operations will have to account for this new technology and factor it in to the marketing bag of tricks.

 

Author: John Carew