Apple’s GravyPort requires a new infrastructure to be laid to accommodate this new data transition medium. Researchers at MIT discovered the incredible data transfer properties of the late Steve Job’s grandmother’s traditional gravy in 2010 and have been diligently working on a new specification to use this new medium to its fullest extent.
OK, so GravyPort doesn’t exist, but during its Worldwide Developers Conference (WWDC) on Monday, Apple basically bet the farm on mobile with some standout points covered by Utterly Orange contributing blogger Susan Hallinan yesterday (check out her post here).
Plus, Siri opened for Tim Cook in true Apple style.
At the core of the WWDC event were glimpses of the future of computing from Apple’s perspective. With killer MacBook Pros, updated MacBook Airs, and iOS6 updates that will push mobile computing forward, Apple clearly still has innovation as its focus, at least for the foreseeable future. Consider the insane 30 billion (that is 30 followed by nine zeros) app downloads––the Apple App Store continues to prove its supremacy in the market. All that being said, WWDC emphasizes the third letter in the acronym, the D for Developers. The event offers insight into the next generation of features that the legions of iOS and Mac OS developers can leverage to prompt new app downloads or improve their market share for a given piece of software. The symbiotic relationship between developers and the hardware/software giant is at the heart of “bet the farm on mobile.”
WWDC didn’t expose anything earth-shattering (big surprise). The event simply reinforced the Cupertino darling’s trickle-style feature release to keep Apple followers around the planet happy. The fine balance between just enough to keep things fresh and just far enough ahead of the competition to stay on top was ever present. If Apple’s bet on mobile pans out, this blogger/Apple fan/lover of innovation sees a desktop-less world with powerful tablets and stellar smartphones in the five-year outlook.
So, now more than ever before, ask this of yourself, your brand, and your company: Are you ready for mobile to dominate your experience with consumers? Build a strategy where a strong and long-term mobile presence is one of your top three objectives and learn how your consumers/customers/clients are––or are not––interacting with your company (or competitors) in the mobile arena. The BlackBerrys and Treos of the late 1990s and early 2000s were ahead of their time, and Apple came into the market with a new user experience that exploded into the mobile-centric ecosystem that we live in today. One has to trust Apple’s innovation (and luck) and see that mobile (tablets and smartphones) will be a significant part of our future. Are you ready?
Author: John Carew